Gina
Lai

Knowledge Delivery to 500 Employees @Air Liquide
World Quality Day
activities
5
18
cultural products
500
participants
Background
Reinforce Quality Awareness
Quality awareness is crucial for a gas-manufacturing giant like Air Liquide. However, as the company expanded, the communication regarding quality between departments became easily neglected. At the time, the annual quality promotion event, World Quality Day, has a participation rate as low as 20%. As the only Communication Specialist Intern who was experienced in event planning, I undertook this challenging task.
Identify Objective and Problems
Finding the 3As and 2Cs
I started by identifying the objectives (advertise, aware, apply) and problems (lack of communication and creativity). In addition, I released a Google Form to measure employees' awareness of quality and their preferences and availability on training.
Launch Creative Activities
Efficient, Engaging, and Effective
After understanding the situation, I launched activities. "The Color of Quality" allowed employees to express their opinions on what colors represent quality and why. "The Quality Passport" challenged employees to learn about quality during their spare time. Meanwhile, I created catchy slogan graphs with eye-catching, vibrant styles for employees to use as their screensavers.
Quality Passport
The Color of Quality
Produced & Designed by: Gina Lai
Quality & Safety Wall Decoration Contest
Screensaver
Produced & Designed by: Gina Lai
High-rated Feedback
The outcomes were impressive. Our participation rate soared to 80%, four times higher than the previous year. I received many positive feedback from employees who found the event to be "innovative and meaningful."

This is a very creative and meaningful activity. It is of great significance to stimulate a sense of participation, enrich knowledge about quality, and improve personal quality awareness!

Very good approach, encourages participation of all employees.
Reflection
Make training into a sweet and easy-swollen "Broccoli"
The most challenging aspect of employee training is that it requires a time investment without an immediate contribution to staff KPIs in short quarters. Recognizing this, I identified three key elements for creating effective training programs. Beyond providing incentives such as prizes and announcing awards, it's crucial to allow for time flexibility. Considering everyone's unique daily work routines and varying resting periods, flexibility is essential.
However, the most critical factor is making the training experience engaging and enjoyable – turning the "broccoli" into something sweet and tempting! By incorporating creative formats and social elements, such as small competitions, we can foster genuine interest for learning. In this approach, training becomes more than just a part of work; it becomes an opportunity for relaxation and fun.